Users will soon have a new feature that enables them to lessen the amount of AI-created videos appearing in their feeds. This step comes as the platform announced that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This advancement aligns with a rise in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A significant portion of this content is deemed low-quality AI content, a phrase for substandard, bulk-generated content that is frequently illogical or bizarre.
Our research shows that numerous viewers enjoy content made with AI tools, ranging from digital art to informative clips, and we aim to offer the community the power to adjust the amount of that, according to their own likes,” said a platform representative.
AI on the Platform
The platform shared that there are currently over a billion videos on its network identified as made with AI. In total, over 100 million pieces of content are added to the platform each day, making AI content a minor portion of its complete catalog.
User Control Features
Members will be able to reduce or increase the level of artificial media they view by opening the topic control feature in the app and picking the AI content topic. Further subjects that are already be controlled under the tool include politics, fashion, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies require content makers to identify “realistic” AI-generated content, and it bans harmful AI impersonations of public figures or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” label to content created with its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This action is aimed to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
The platform is additionally launching a $2 million awareness program for professionals and organizations to create educational content about using AI responsibly. This program will support non-profit groups focused on educating computer science.
Content Safety Approach
TikTok has defended its safety measures, amid discussion over proposals to lay off hundreds of content moderators in the United Kingdom. It is set to eliminate a significant number of roles in its content moderation team in London, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most harmful content prior to it gets reviewed by people. The platform announced a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
